True Oud pays tribute to the Middle Eastern art of fragrance layering, reinterpreting a scent of timeless traditions. A sign of identity and belonging, precious Oud is burned during ceremonies and on special occasions with family and friends. This new unisex fragrance explores the least known facets of oud – its floral features – combining sustainably grown Oud with 10 other responsibly produced accords to recreate the same nuances as Oud incense.