Attractive packaging design perceived as luxurious and suitable for gifting*, also thanks to the golden ribbon integrated within the graphic. The golden color is a key aspect, enhanced by the print on the full size of the sleeve, at the same time the transparency embedded in the golden print creates dynamicity and ensures brand fit. The new Polypropylene plastic ensures alignment to the Sustainability group packaging commitment to make 100% packaging materials reusable, recyclable or compostable by 2025, it communicates the Care for Environment from Ferrero while allowing a better product protection (water vapor permeability). The communication on the back of pack highlights the unchanged quality of our product, describes the new plastic improvement and introduces a call to action to recycle/reuse.